[ Article headline — promise + reasons ]

[ By Author Name ][ Last Updated Month DD, YYYY ]

[ Intro paragraph — name your single biggest benefit in your own words, say why the usual options in your category leave the buyer wanting, and tease the offer waiting further down the page. 2-3 sentences, ~40-55 words. ]

	[ BR ]	[ ALTERNATIVE 1 ]	[ ALTERNATIVE 2 ]
🔎 [ POINT 1 ]	[ YOUR ADVANTAGE ]	[ THEIR GAP ]	[ THEIR GAP ]
📍 [ POINT 2 ]	[ YOUR ADVANTAGE ]	[ THEIR GAP ]	[ THEIR GAP ]
🛡️ [ POINT 3 ]	[ YOUR ADVANTAGE ]	[ THEIR GAP ]	[ THEIR GAP ]
💰 [ POINT 4 ]

[ Jump link — see the reasons ]

[ 1. Headline — biggest functional benefit ]

[ Body — explain how the product delivers that benefit, and what the usual alternatives fail to cover. Your own words. ~40-55 words. ]

[ 2. Headline — who it's for, where it works ]

[ Body — widen the audience: the range of conditions, situations or user types this suits, so the reader sees themselves in it. ~35-50 words. ]

[ Tagline — one line of social proof ]

[ 3. Headline — kills the biggest objection ]

[ Body — name the drawback buyers accept from the usual alternative, then how your product removes it and what that changes day to day. Your own words. ~50-65 words. ]

👉 [ Inline CTA — benefit-led link ]

[ 4. Headline — what it's made of ]

[ Body — the key ingredients, materials or components, and why that build beats what's standard in your category. ~40-55 words. ]

👉[ CTA — ingredient angle ]

[ 5. Headline — proof or credibility ]

[ Body — borrow credibility from outside your brand: track record, research, certification, or the professionals who already rely on this. ~40-55 words. ]

👉[ CTA — credibility angle ]

🏅 [ BADGE ]

[ 6. Headline — cost saved vs the alternative ]

[ Body — compare your price to what the buyer spends now on the alternative, then your guarantee so trying it costs nothing. Your own figures. ~45-60 words. ]

👉[ CTA — savings angle ]

[ OVERLAY ][ SUB ]

[ 7. Headline — how easy it is to use ]

[ Body — walk through how simple it is to use, no special skill or equipment needed. ~30-45 words. ]

👉[ CTA — ease of use ]

[ 8. Headline — what this replaces ]

[ Body — the products this makes redundant, the downside of each, and why consolidating into one is better. Your own words. ~55-75 words. ]

👉[ CTA — replacement angle ]

✓

[ 9. Headline — the bonus and its value ]

[ Body — the bonus: what they get, the choice between the two options, and why it makes the bundle worth more than the price. ~50-65 words. ]

👉[ CTA — the bonus offer ]

🎁 [ RIBBON ]

[ 10. Headline — your biggest social proof number ]

[ Opening sentence — set up the social proof context, ~15-20 words ] [ Bolded sentence — the specific stat or milestone, ~15-20 words ] [ Closing sentence — reinforce trust, invite action, ~15-20 words ]

👉 [ CTA — join the group described ]

[ Emotional headline, 2 lines — reward them for reaching the end, and name what that says about how badly they want the outcome. ~15-22 words ]

[ Subtext — frame the offer as rare and earned, not a standing discount. ~15-20 words ]

[ Offer headline — stack discount + bonus + shipping ]

[ Scarcity line — a real limit: stock, deadline or allocation. Only claim what's true. ~10-14 words ]

[ BUTTON — restate the full offer in caps ]

[ Trust chip ][ Trust chip ][ Trust chip ][ Trust chip ]